Promoting confidence and trust in COVID-19 vaccines is critical to achieving vaccine acceptance and uptake.
As a trusted source of information on vaccines, general practitioners, immunisation nurses and other health care professionals play an important role in delivering this information and driving vaccine acceptance and uptake. Effective communication strategies, including acknowledging and addressing questions about vaccines, and providing targeted information to help people make informed decisions, will positively impact vaccination uptake.
The Melbourne Vaccine Education Centre is excited to announce our latest resource The MVEC Conversation: Vaccine Confidence. This two-part series features vaccine communication experts A/Prof Margie Danchin and Dr Jessica Kaufman and is designed to equip you with the knowledge and practical skills required to confidently address vaccine questions in the community.
Part 1 – Using both qualitative and quantitative research methods, and applying principles from social and behavioural science, our vaccine experts discuss findings from the COVID-19 Vaccine Preparedness Study. We explore people’s intention to vaccinate and delve into ways in which people can be supported to reach this decision.
Part 2 – We look at the importance of a being a Vaccine Champion and provide you with practical communication strategies to help build vaccine confidence and improve vaccine uptake.